Google Events Structured Data Penalty

Google is flexing its muscles with regard to structured data spam.

If you are caught abusing the events markup, you may receive a manual action, blocking all rich snippet results from your domain appearing in SERPs.

If you have been relying on rich snippets to drive traffic this could have a severe impact on your business.

Read more in this superb extract from TWIS SEO News & Updates 1st December 2017.

#SEO #SEONews #StructuredData #RichSnippets #Webspam #GooglePenalties
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Google To Crack Down on AMP Spammers

In a continuation of the traditional cat & mouse game of search, Google is about to put a stop to those sites which put teaser content up on AMP pages, rather than the same content as the canonical URL.

Oddly, they are giving three month’s notice of the change.

Possibly this is because some of the offenders are their new best mates, the big news publishers.

Read more in this extract from TWIS SEO News & Updates 17th November 2017.

#SEO #SEONews #AMP #webspam #CanonicalURLs #SERP
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Google No Manual Action No Disavow

Well now. Disavowing links is a thorny issue, and Gary Illyes has waded right in there.

Google is now saying you don’t really need to spend your time submitting link disavow files to Google unless you’ve got a Manual Action from the webspam team. Unsurprisingly, some webmasters disagree. Often they have built services on disavowing links.

Read about it in this extract from TWIS SEO News & Updates 10th November 2017.

#SEO #SEONews #LinkSpam #LinkBuilding #LinkDisavowal #WebSpam
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Google Ends First Click Free

I’m disappointed in Google ending First Click Free.

I think that shutting down First Click Free is a poor decision for users, but a potentially beneficial one for big publishers.

I’m not convinced even this sop will allow the gilded news publishers to reap the profits they feel they so richly deserve.  

Get ready for “flexible sampling” by reading and following the Key Actions List.

#SEO #SEONews #GoogleNews #FirstClickFree #FlexibleSampling #WebSpam #Cloaking
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TWIS SEO News 04 August 2017

Read the TWIS SEO News and Updates for w/e 4th August 2017. This week there are a bunch of interesting stories to read, including:

– Google Reveals Two Secret Google Search Console Features;
– Google Demonstrates How Googlebot Web Rendering Works;
– Two Google Algorithm Flaws Exposed;
– Only 20% of Clicks Now Go to No.1 – New CTR Study;
– Are You Checking Your GMB Pages for Mystery Updates?;
– As well as some fabulously fascinating Bits & Pieces.

#SEO #GoogleSearchConsole #Googlebot #WebSpam #LocalSEO #ClickThroughRates
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