Digital Things of Interest Overview:
Read the Digital Things of Interest for 06 August 2017, which includes these terrific tidbits:
- A cracking example of great content obliterated by poor design;
- AMP deep linking to Apps;
- HBR cheerleading AI;
- A celebration of the iPhone at 10.
#ContentStrategy #AMP #ArtificialIntelligence #UserExperience #iPhone #Apps
Digital Things of Interest 06 August 2017:
- How to Write Engaging Content
- Not like this article, that’s for sure. The content is good, great even: informative, useful, plentiful, but the layout…. it stinks! I found it incredibly difficult to read, with too much flitting around between different types of bullets, lists, images, blockquotes etc. If you are going to write a super long post about a subject, you need to break it up somehow. The frustrating thing is that it obviously has a stack of good stuff, but it’s buried deep under poor design. (And I freely admit, I’m the last person who would be considered a designer in any way, shape, or form).
- Branch Links AMP to Apps
- Cor. This is getting funky. This Californian company has developed technology to allow AMP ads to deep link into Apps – not just web pages. I think this is a good thing, although I’m not entirely certain.
- AI Can Make Better Customer Experiences
- HBR is leading the charge with the “Joys of AI” here, but neither of the examples they cite are exactly AI. More advanced algorithms, or perhaps even more accurately, basic algorithms. In the case of Sprint, the US wireless carrier, they lowered their churn rate by giving better options for Retention Officers to offer. Here’s an idea, how about they design a good product in the first place? In the case of RBS they offered financial advice to customers who often go over-drawn. The advances of AI know no bounds.
- How the iPhone Changed Everything
- After the iPhone turned 10 recently, there was a slew of luvvy-duvvy iPhone articles, wistful nudges to nostalgia, and spittle-flecked fanboy wars in the comments sections. The iPhone did change a lot of things, often it wasn’t the first, it was marketed pretty slickly and its still very nice to use at 10 years old. I’m not sure where phones go now. They are almost phablets. In fact, if I had a decent sized small tablet which had the same functionality as my phone, that would get more use than it.
That’s it for today. If you find anything of interest in the digital space that you think is worth sharing, please get in touch with me.
The State of SEO Mid-2017 Released
TL;DR –
- How to obliterate good content with poor design;
- AMP deep links ads to Apps;
- AI puffery from HBR;
- An iPhone hagiography;
- Read The State of SEO in mid-2017 – get with the program folks!
- Read about how Google’s Mobile First Index is not Mobile Friendly – you need to read this.
Thanks for reading. If you would like to discuss what these digital things of interest might mean for your web property, or you have found something of interest and would like to share it, please feel free to contact me.
