Digital Things of Interest Overview:
Read these Digital Things of Interest for 31 July 2017, which includes:
- 5 digital trends you should be on top of;
- A nice piece about using eye tracking to aid design;
- The news that Volvo self-driving cars are confused by kangaroos. Like the rest of us then;
- BuzzSumo’s massive social media headline analysis. Self-fulfilling, or what?
#DigitalMarketing #SocialMedia #UserExperience #WebDesign #AutonomousDriving
Digital Things of Interest 31 July 2017:
- 5 Digital Trends to Capitalise On
- I like this list, however, if you are in the field then these 5 digital trends kind of make you go “huh”. Personalisation, AI, IoT, SEO & Content and Native Ads – I’m pretty sure I’ve been reading about these and discussing these with clients for a good 5 years! If you’re not aware of these digital trends, you should have been a while ago.
- What Designers Can Learn From Eye Tracking
- I love eye-tracking. Used well, it can really help to alter pre-conceptions of where users look for content / actions, and can improve design no end. Too often however, sites and digital platofrms get released with very limited eye-tracking testing – despite the benefits for user-friendliness, as well as driving conversions.
- Volvo Self Driving Cars Confused by Kangaroos
- I would imagine there are still a wide array of things and animals that self-driving cars are confused by, let alone kangaroos, who if we’re honest confuse humans, as well as algorithms. Roos tend to be erratic in their paths unfortunately. I can’t wait for self-driving cars – the roads & journeys will be so much smoother.
- BuzzSumo Social Media Headline Analysis
- The chaps and chapesses at BuzzSumo trawled through 100 million social media headlines to put together this insightful list of what words / phrases work for engagement. There’s some usefull info here, although it now become self-fulfilling, as ever social media marketer will start to post using these findings
That’s it for today. If you find anything of interest in the digital space that you think is worth sharing, please get in touch with me.
Mobile First is NOT Mobile Friendly
TL;DR
- 5 so-so digital trends. You should be up on these.
- Teaching designers something using eye tracking.
- Skippy confuses Volvos.
- BuzzSumo unleashes a social media analysis beast.
- Read The State of SEO in mid-2017.
- Read about how Google’s Mobile First Index is not Mobile Friendly.
Thanks for reading. If you would like to discuss what these digital things of interest might mean for your web property, or you have found something of interest and would like to share it, please feel free to contact me.
