Training and upskilling are pivotal for the growth of any business. Whether you’re a fledgling startup carving its way through the competitive market or an established small business owner adapting to changing times, ensuring your team is equipped with the right knowledge is non-negotiable. However, one pressing question often troubles the minds of decision-makers: Should I run training sessions in person or on video?
Navigating the complexities of training delivery methods presents an array of pros and cons for both traditional in-person sessions and the more contemporary approach of video-based training. In this informative guide, we’ll dissect each approach, shed light on what might work best for you, and equip you with the necessary knowledge to make the right decision when it comes to training your team.


The Case for In-Person Training

There’s an irreplaceable charm to in-person training that video sessions have not managed to extinguish. The palpable energy that thrives in physical spaces during group activities is hard to emulate. People learn differently, and for some, interactive in-person sessions are incredibly effective. Here are the advantages and challenges you should consider:


Advantages of In-Person Training

  • Real-life interaction fosters better engagement and participation.
  • Immediate feedback and personalised learning experiences are more readily available.
  • Enhanced collaboration and team-building opportunities.
  • Ability to read non-verbal cues and adjust the delivery method on the fly.

Challenges of In-Person Training

  • Scheduling and logistics often become complex, particularly for larger teams or geographically spread ones.
  • The investment in venue, catering, and travel can be significant.
  • It can be disruptive to the regular work routine, impacting productivity.
  • There is a limit to the number of individuals that can be trained effectively at the same time due to personal consideration by the presenter.



The Benefits of Video Training

On the other screen, video training brings a slew of efficiencies and benefits that can’t be downplayed. Here’s why many organizations are adopting this approach:


Flexibility and Accessibility

  • Training can be accessed from anywhere, at any time, allowing learners a degree of flexibility that in-person sessions simply cannot offer.
  • Individuals can learn at their own pace, pausing and revisiting sessions as needed.
  • Accessibility is widened, not only breaking geographical barriers but also enabling the integration of remote employees.

Cost and Time Savings

  • Videos are a one-time investment and can be reused countless times, significantly reducing costs.
  • Elimination of travel and venue expenses.
  • Time-saving, as sessions can be recorded and used for future on-boarding without the need for repeated presentations.



Understanding Your Audience

When it comes to training, there is no one-size-fits-all. It’s essential to understand the unique needs and preferences of your audience.

Key Considerations

  • Small Business Owners may prefer personalised in-person sessions that address niche challenges.
  • Marketers, often juggling multiple tasks, may appreciate the flexible nature of video training.
  • CEOs and Startup owners, with time a valuable commodity, might opt for video sessions that allow for self-paced learning.
  • Entrepreneurs, looking to build broad knowledge, could benefit from the accessibility of video content.


Making the Decision

It all boils down to what aligns best with your business goals and team dynamics.

Factors to Consider

  • The learning objectives and the best mode to achieve them.
  • The existing skill sets within your team.
  • The trainers’ abilities to hold a virtual audience’s attention without the crutch of physical presence.
  • The cost-benefit analysis of each training mode.


Best Practices

Whichever training mode you choose, there are best practices that can enhance the effectiveness of your sessions.

Creating Engaging Content

  • Use real-life examples and scenarios to make the learning relatable.
  • Incorporate interactive elements such as quizzes and group exercises to maintain engagement.
  • For video training, invest in high-quality production and ensure the content is digestible in short, focused segments.

Measurement and Evaluation

  • Define clear KPIs at the outset to measure the success of your training initiatives.
  • Gather feedback from your team through surveys and focus groups to understand the impact of the sessions.
  • Leverage technology to track completion rates and engagement levels for video content.



The training dilemma is not a one-size-fits-all problem with a universal solution. Each approach has its merits, and the decision should be made based on the unique circumstances and objectives of your business.
Experimentation is key. Don’t be afraid to try different training methods and gather feedback to fine-tune your approach. By staying agile and responsive to the needs of your team, you’ll not only find the mode that resonates most with them but also foster a learning culture that propels your business forward.
Need help deciding on the best training approach for your business or looking for professional development guidance? Connect with Belmore Digital, a leading consultancy specialising in bespoke digital marketing training that combines the best of in-person and video methods. Our tailored solutions will empower your team with the skills and knowledge they need to thrive in today’s dynamic marketplace.