As the business world becomes increasingly competitive, having a Chief Marketing Officer (CMO) has become essential for companies looking to create a strong brand presence. But with the rise of virtual working environments, the role of a Virtual Chief Marketing Officer (VCMO) has also gained popularity.
 
One of the key responsibilities of a VCMO is to develop and implement an effective marketing strategy for their clients. However, some companies may question the necessity of hiring a VCMO for this task. So, the question remains – should a VCMO create a marketing strategy?
 
The answer is a resounding YES! A VCMO, just like a traditional CMO, is responsible for driving marketing efforts and revenue growth for the company. In today’s digital age, companies cannot afford to neglect their marketing strategies, and a VCMO can give them a competitive edge by creating an effective one.
Virtual Chief Marketing Officer FP Square

 

To back up this claim, let’s take a look at some recent data. According to a report by MarketingCharts, companies that have a documented marketing strategy in place are 313% more likely to report success in achieving their marketing goals. Additionally, a report by HubSpot states that companies that prioritise their marketing are known to grow faster and have a higher return on investment (ROI).
 
So, not only is having a marketing strategy important – but having it well-documented and prioritised is key to achieving success.
 
But what sets a VCMO apart from a traditional CMO? Virtual working environments have brought cost-effective solutions for businesses, and hiring a VCMO is no different. VCMOs can provide their services remotely, keeping overhead costs low, while still providing expert marketing solutions.

 

Companies looking to create a strong brand presence and achieve marketing success cannot afford to overlook the need for a well-crafted marketing strategy. Hiring a VCMO can not only provide expert insights and solutions but also bring cost-effective options for businesses of all sizes. So, to answer the question – yes, a VCMO should create a marketing strategy, and having one is vital for business growth and success. Ready to unlock success? Embrace the strategic prowess of a VCMO with Belmore Digital today!